DESIGN THINKING WHITEPAPER
I’ve been thinking about something that’s always humming in the background as our team works to craft exceptional content. It’s more of a mindset we work within.
INFOGRAPHICS … THE INFOGRAPHIC
Sure, we could type a bunch of words about how infographics work and why. Or we could practice what we preach and invite you to download our infographic on infographics here.
ARE FLOWCHARTS FOR YOU?
Ever wonder if a good old fashioned flowchart would be a good fit for the information you want to share? We have too. To figure it out, we did a little flowchart. Sharing here in c
WHY WE LOVE … THE BEAT NEWSLETTER ARCHIVE
2024 is all about … well, whatever is on our mind and useful for our clients. Here’s what we’ve been talking about. And subscribe here to get our monthly newslett
IDEAL CHARACTER COUNT CHEAT SHEET
Drafting social posts, blog posts, subject lines and other text can be a challenge. While we believe the right character count is the number of words it takes to tell your story, i
WHY MONSTER SPEAK IS MONSTROUS (AND WHY YOU SHOULD CARE)
A large part of content marketing is making people feel. You may want people to feel curious, or hopeful, or even scare them into taking action. So it’s essential to keep in
WHAT CONTENT PROS CAN LEARN ABOUT CTAs FROM MARRIAGE COUNSELING
Here’s a little something from the world of marriage counseling I find useful for content marketing: meet the personal communications hierarchy, shown here next to a wonky, upsid
CONTENT 101 WHITEPAPER
Content marketing is the art of creating, curating, and distributing content employing tactics such as visual storytelling to build and strengthen relationships with target audienc
WHY YOUR BRAND NEEDS A LITTLE HEART
Taglines should be many things—meaningful, pithy, and above all, true. It’s your brand’s priorities, promises, and values distilled into a few words.A tagline like brand cont
5 ATTRIBUTES OF GREAT CONTENT
GREAT CONTENT TRIGGERS EMOTION Emotions trigger dopamine in the brain, which makes people process and retain information better, and, importantly, take action. That’s why marketi
To understand our name, you need to know two women: our founder … and an ancient Egyptian demon goddess.
Because yep, Ammit is an ancient demon goddess. Often called the Devourer, Ammit gobbles up the hearts of the undeserving when they die. If that sounds like a strange character to name a content marketing firm after, you should get to know our founder and leader, Malayna Evans. In addition to a passion for clients and content, Malayna is a legit expert in ancient history. So when she started the biz, a demon goddess who specializes in understanding life stories, analyzing emotional realities, and gobbling up hearts seemed like an appealing fit.
To learn more about Malayna, content marketing, and possibly an occasional dash of ancient history, check out our blog.