DESIGN THINKING WHITEPAPER
I’ve been thinking about something that’s always humming in the background as our team works to craft exceptional content. It’s more of a mindset we work within. Design Thinking is a human-centric, holistic approach to problem solving and business thinking that employs empathy, ideation, prototyping and experimentation to solve real-world issues. It’s especially helpful if you’re working to storify your content, and it’s a reminder that visuals aren’t just pretty, but make content more effective.
Because that seems like a lot, we crafted a whitepaper, How Design Thinking can help you shape organization stories that connect, to share some info about this approach, some tips for employing it, and some thoughts on why we think it matters. Download the whitepaper here