WHY WE LOVE … THE BEAT NEWSLETTER ARCHIVE
2024 is all about … well, whatever is on our mind and useful for our clients. Here’s what we’ve been talking about. And subscribe here to get our monthly newsletter delivered to your inbox.
January – Why we love design thinking
February – Why we love charisma
March – Why we love the rule of 3
April – Why we love humanization
May – Why we love plain talk
In 2023, we shined a light on the systems that sit behind, and animate, a successful content strategy. Click below to read more…
January – Why we love content mission statements
February – Why we love audience personas
March – Why we love content audits
April – Why we love content assessments
May – Why we love journey maps
June – Why we love content maps
July – Why we love editorial calendars
August – Why we love brand guidelines
September – Why we love storyboards
October – Why we love checklists
Throughout 2022, our monthly newsletter highlighted a variety of content formats, from e-newsletters to slideshows to glossaries. Check out the info we’ve shared to date below. Click to read. And enjoy!
January – Why we love e-newsletters
February – Why we love whitepapers
March – Why we love flowcharts
April – Why we love video storyboards
May – Why we love glossaries
June – Why we love slideshows
July – Why we love cheat sheets
August – Why we love listicles
September – Why we love myth busters
October – Why we love social cards
November – Why we love infographics
December – Why we love ecards
To understand our name, you need to know two women: our founder … and an ancient Egyptian demon goddess.
Because yep, Ammit is an ancient demon goddess. Often called the Devourer, Ammit gobbles up the hearts of the undeserving when they die. If that sounds like a strange character to name a content marketing firm after, you should get to know our founder and leader, Malayna Evans. In addition to a passion for clients and content, Malayna is a legit expert in ancient history. So when she started the biz, a demon goddess who specializes in understanding life stories, analyzing emotional realities, and gobbling up hearts seemed like an appealing fit.
To learn more about Malayna, content marketing, and possibly an occasional dash of ancient history, check out our blog.
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