SEVEN REASONS TO CALL AMMIT CREATIVE
At Ammit Creative, I’m focused on the content marketing tactics I’m most passionate about: helping clients craft brand content that’s emotionally engaging and visually evocative. From writing magazine articles to producing short videos and a host of things in between, if it involves conceptualizing, crafting and sharing audience-friendly messages online, I’m probably into it. Because that […]
A SHINY NEW BRAND LOGO (FUN FOR SOME!)
Hello world! Welcome to my shiny new blog … and brand. A few months ago, Ammit Creative was just an idea in my head. And now here it is, bright and colorful and fully realized. A lot of work goes into launching a small business. I’ll be honest—figuring out accounting and vendor relationships and paperwork […]
WHY YOUR BRAND NEEDS A LITTLE HEART
Taglines should be many things—meaningful, pithy, and above all, true. It’s your brand’s priorities, promises, and values distilled into a few words.A tagline like brand content with heart begs the question: does your brand content really need heart? And if so, what does that mean? I picked the tagline, so it’s no surprise that I […]
5 ATTRIBUTES OF GREAT CONTENT
GREAT CONTENT TRIGGERS EMOTION Emotions trigger dopamine in the brain, which makes people process and retain information better, and, importantly, take action. That’s why marketing has always chased emotions like happiness. And for good reason: awe-inspiring and funny stories get more shares and drive people to act. Content that triggers fear and anxiety is also […]
CONTENT 101 WHITEPAPER
Content marketing is the art of creating, curating, and distributing content employing tactics such as visual storytelling to build and strengthen relationships with target audiences by giving them relevant, informative, and useful content tuned to audience, platform, and medium. If that seems like a lot, well, it sort of is. But if you break it […]
WHAT CONTENT PROS CAN LEARN ABOUT CTAs FROM MARRIAGE COUNSELING
Here’s a little something from the world of marriage counseling I find useful for content marketing: meet the personal communications hierarchy, shown here next to a wonky, upside down sales funnel, and for good reason. (Stick with me!) First, if you’re wondering if it’s appropriate to adapt something designed to speak to our most intimate […]
WHY MONSTER SPEAK IS MONSTROUS (AND WHY YOU SHOULD CARE)
A large part of content marketing is making people feel. You may want people to feel curious, or hopeful, or even scare them into taking action. So it’s essential to keep in mind that language doesn’t merely explain and clarify. It evokes emotions. Gray corp speak tends to evoke boredom. Talking like a real, coherent […]
To understand our name, you need to know two women: our founder … and an ancient Egyptian demon goddess.
Because yep, Ammit is an ancient demon goddess. Often called the Devourer, Ammit gobbles up the hearts of the undeserving when they die. If that sounds like a strange character to name a content marketing firm after, you should get to know our founder and leader, Malayna Evans. In addition to a passion for clients and content, Malayna is a legit expert in ancient history. So when she started the biz, a demon goddess who specializes in understanding life stories, analyzing emotional realities, and gobbling up hearts seemed like an appealing fit.
To learn more about Malayna, content marketing, and possibly an occasional dash of ancient history, check out our blog.