DESIGN THINKING WHITEPAPER
I’ve been thinking about something that’s always humming in the background as our team works to craft exceptional content. It’s more of a mindset we work within. Design Thinking is a human-centric, holistic approach to problem solving and business thinking that employs empathy, ideation, prototyping and experimentation to solve real-world issues. It’s especially helpful if you’re working to storify your content, and it’s a reminder that visuals aren’t just pretty, but make content more effective.
Because that seems like a lot, we crafted a whitepaper, How Design Thinking can help you shape organization stories that connect, to share some info about this approach, some tips for employing it, and some thoughts on why we think it matters. Download the whitepaper here
To understand our name, you need to know two women: our founder … and an ancient Egyptian demon goddess.
Because yep, Ammit is an ancient demon goddess. Often called the Devourer, Ammit gobbles up the hearts of the undeserving when they die. If that sounds like a strange character to name a content marketing firm after, you should get to know our founder and leader, Malayna Evans. In addition to a passion for clients and content, Malayna is a legit expert in ancient history. So when she started the biz, a demon goddess who specializes in understanding life stories, analyzing emotional realities, and gobbling up hearts seemed like an appealing fit.
To learn more about Malayna, content marketing, and possibly an occasional dash of ancient history, check out our blog.